Not for the woman
who performs wellness. For the woman who is actually about it.
Premium structured activewear for the woman who is intentional about how she lives — and what she wears while doing it.
Join the Founding Community
SAL
"Lululemon built the gym-to-coffee category. Alo built the influencer aesthetic. SAL is building what neither of them can own."
The founding vision
Founded by
Sandiswa Tembani
Founder & CEO — Operations · Capital · Execution
Launch underway
Founding Drop — September 2026
01 — The Why
The brand she couldn't find.
Lululemon went corporate. Alo went influencer. Neither owns the woman who is intentional, disciplined, and done with brands that perform wellness rather than embody it.
SAL is built by a founder who is the customer — and built for the woman who has been waiting for a brand that actually gets it.
01
The Problem
Lululemon went corporate. Alo went influencer. Neither owns the woman who is intentional, disciplined, and done with brands that perform wellness rather than embody it.
02
The Whitespace
The premium everyday activewear segment — built for the woman who lives in her clothes — has no dominant brand owner. That is the whitespace. SAL is building to own it.
03
The Long Game
Activewear is the entry point. SAL is building a full wellness lifestyle brand around the woman who is actually about it — not a legging brand. A standard.
02 — The Difference
Built on discipline. Not seasonal hype.
Product
Intentional silhouettes. Elevated fabrics. Designed to last — not for one season, for every day.
Wellness
Clothing that supports how women live, move, and feel — beyond the gym, beyond the workout, beyond one moment.
Community
More than customers — a founding cohort. Women who are part of SAL before SAL belongs to the market. Scarcity creates status. Status creates belonging. Belonging creates advocacy.
03 — Built With Discipline
SAL is not selling another legging. SAL is selling a standard.
We believe durable brands are built on operational discipline — not seasonal hype. Every decision SAL makes is margin-first, retention-first, and longevity-first.
→ Tier-1 manufacturer selected after rigorous head-to-head comparison — Prototype 2 completed and approved
→ Software-level margins engineered from day one
→ Controlled 500-unit founding drop — scarcity is intentional
→ Designed for repeat purchase before scale
01
Sculpt Legging
Drop 01 · 2026
Prototype 2 Approved
04 — The Product
The SAL Sculpt Legging.
Our first product. Premium structured compression engineered for daily movement — refined matte fabrication, elevated silhouette architecture, designed for longevity and repeat wear.
First Run500 units — founding drop only
StatusPrototype 2 Approved
S
Premium Structured Compression
Refined Matte Fabrication
Engineered for longevity
05 — Founding Drop
Launching 2026.
We are intentionally limiting our first production run to protect product integrity and customer experience. Founding members are first — always.
→ Early product access
→ Private community invitations
→ Founder updates
→ Limited pre-order privileges
Secure early access
Founding drop · September 2026 · California
$80B+
US Market
Sep 2026
Launch Target
500
Founding Drop
$750K–1M
Pre-Seed Raise
$5M
Valuation Cap
06 — The Founder
Built by a founder who is the customer.
SAL is a California-based brand committed to building the long-term wellness lifestyle standard — not just another activewear line.
Sandiswa Tembani
Founder & CEO
Leads operations, fundraising, and manufacturer relationships. Built SAL's investor pipeline, tech pack, NDA process, and financial roadmap before raising a dollar. Turns brand vision into scalable business. Focused on outcomes, not moments.
Operations · Capital · Execution
The founding drop is limited. The standard is not.
Be first. Be SAL.
Join the founding cohort. Be part of what SAL becomes.
SAL is a California-based premium women's activewear brand — the modern wellness uniform.
Not for the woman who performs wellness. For the woman who is actually about it.
Hero product: the SAL Sculpt Legging. Launch target: September 2026. DTC-first.
Tier-1 manufacturer selected after rigorous head-to-head comparison. Prototype 2 completed and approved.
Fill in your details and we'll be in touch with our investor materials within 24 hours.
General Inquiries
For press, partnerships, or general questions, reach us directly at
admin@choosesal.com
✓
Request received.
Thank you — we'll be in touch within 24 hours
with SAL's investor materials.
SAL Group Inc. ("SAL," "we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect through choosesal.com, how we use it, and your choices regarding that information.
Information We Collect
When you join our founding customer waitlist, we collect your email address. If you submit an investor inquiry, we collect your name, fund or organization name, email address, and investment stage.
We do not currently use cookies, analytics, or tracking technologies on this website.
How We Use Your Information
We use the email addresses collected through our waitlist to send updates about our founding drop, launch timeline, and related brand communications via our email platform, Klaviyo. We use investor inquiry information solely to respond to and evaluate investment-related outreach.
We do not sell, rent, or share your personal information with third parties for their own marketing purposes.
Third-Party Service Providers
We use Klaviyo to manage email communications and Formspree to process website form submissions. These providers process your information on our behalf and are bound by their own privacy and security obligations.
Your Choices
Every marketing email we send includes a functional unsubscribe link. You may opt out of future communications at any time by clicking that link or by contacting us directly.
Data Retention
We retain your information for as long as needed to fulfill the purposes described in this policy, or until you request deletion.
Contact Us
If you have questions about this Privacy Policy or would like to request access to, correction of, or deletion of your information, contact us at:
SAL Group Inc.
admin@choosesal.com
3680 Wilshire Blvd, Ste P04-1467, Los Angeles, CA 90010
Changes to This Policy
We may update this Privacy Policy as our business evolves, particularly ahead of our product launch. We will post any changes on this page with an updated effective date.
SAL is a California-based premium women's activewear brand — the modern wellness uniform.
Not for the woman who performs wellness. For the woman who is actually about it.
Hero product: the SAL Sculpt Legging. Launch target: September 2026. DTC-first.
Tier-1 manufacturer selected after rigorous head-to-head comparison. Prototype 2 completed and approved.
Fill in your details and we'll be in touch with our investor materials within 24 hours.
General Inquiries
For press, partnerships, or general questions, reach us directly at
admin@choosesal.com
✓
Request received.
Thank you — we'll be in touch within 24 hours
with SAL's investor materials.
SAL Group Inc. ("SAL," "we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect through choosesal.com, how we use it, and your choices regarding that information.
Information We Collect
When you join our founding customer waitlist, we collect your email address. If you submit an investor inquiry, we collect your name, fund or organization name, email address, and investment stage.
We do not currently use cookies, analytics, or tracking technologies on this website.
How We Use Your Information
We use the email addresses collected through our waitlist to send updates about our founding drop, launch timeline, and related brand communications via our email platform, Klaviyo. We use investor inquiry information solely to respond to and evaluate investment-related outreach.
We do not sell, rent, or share your personal information with third parties for their own marketing purposes.
Third-Party Service Providers
We use Klaviyo to manage email communications and Formspree to process website form submissions. These providers process your information on our behalf and are bound by their own privacy and security obligations.
Your Choices
Every marketing email we send includes a functional unsubscribe link. You may opt out of future communications at any time by clicking that link or by contacting us directly.
Data Retention
We retain your information for as long as needed to fulfill the purposes described in this policy, or until you request deletion.
Contact Us
If you have questions about this Privacy Policy or would like to request access to, correction of, or deletion of your information, contact us at:
SAL Group Inc.
admin@choosesal.com
3680 Wilshire Blvd, Ste P04-1467, Los Angeles, CA 90010
Changes to This Policy
We may update this Privacy Policy as our business evolves, particularly ahead of our product launch. We will post any changes on this page with an updated effective date.