Wellness-Led Lifestyle Brand

Not for the woman
who performs wellness.
For the woman who is
actually about it.

Premium structured activewear for the woman who is intentional about how she lives — and what she wears while doing it.

Join the Founding Community
SAL
"Lululemon built the gym-to-coffee category. Alo built the influencer aesthetic.
SAL is building what neither of them can own."
The founding vision

Founded by

Sandiswa Tembani
Co-Founder & CEO — Operations · Capital · Execution
Yanga Salman
Co-Founder — Brand · Creative · Community
Launch underway
Founding Drop — September 2026
01 — The Why

The brand
she couldn't find.

Lululemon went corporate. Alo went influencer. Neither owns the woman who is intentional, disciplined, and done with brands that perform wellness rather than embody it.

SAL is built by founders who are the customer — and built for the woman who has been waiting for a brand that actually gets it.

01
The Problem
Lululemon went corporate. Alo went influencer. Neither owns the woman who is intentional, disciplined, and done with brands that perform wellness rather than embody it.
02
The Whitespace
The premium everyday activewear segment — built for the woman who lives in her clothes — has no dominant brand owner. That is the whitespace. SAL is building to own it.
03
The Long Game
Activewear is the entry point. SAL is building a full wellness lifestyle brand around the woman who is actually about it — not a legging brand. A standard.
02 — The Difference

Built on discipline.
Not seasonal hype.

Product
Intentional silhouettes. Elevated fabrics. Designed to last — not for one season, for every day.
Wellness
Clothing that supports how women live, move, and feel — beyond the gym, beyond the workout, beyond one moment.
Community
More than customers — a founding cohort. Women who are part of SAL before SAL belongs to the market. Scarcity creates status. Status creates belonging. Belonging creates advocacy.
03 — Built With Discipline

SAL is not selling
another legging.
SAL is selling a standard.

We believe durable brands are built on operational discipline — not seasonal hype. Every decision SAL makes is margin-first, retention-first, and longevity-first.

→ Three manufacturers under NDA — Proto 1 sampling underway
→ 78–80% gross margin engineered from day one
→ Controlled 500-unit founding drop — scarcity is intentional
→ Designed for repeat purchase before scale
01
Sculpt Legging
Drop 01  ·  2026
Sampling Underway
04 — The Product

The SAL
Sculpt Legging.

Our first product. Premium structured compression engineered for daily movement — refined matte fabrication, elevated silhouette architecture, designed for longevity and repeat wear.

Retail Target$118 – $128
COGS$25 – $28
Gross Margin78 – 80%
First Run500 units
StatusSampling Underway
S
Premium Structured
Compression
Refined Matte Fabrication
Engineered for longevity
05 — Founding Drop

Launching
2026.

We are intentionally limiting our first production run to protect product integrity and customer experience. Founding members are first — always.

→ Early product access
→ Private community invitations
→ Founder updates
→ Limited pre-order privileges
Secure early access
Founding drop · September 2026 · California
$80B+
US Market
$118–128
Retail Price
78–80%
Gross Margin
$25–28
COGS Target
$750K–1M
Pre-Seed Raise
$5M
Valuation Cap
06 — The Founders

Founded by women building
the brand we couldn't find.

SAL is a California-based company committed to building a long-term wellness lifestyle brand — not just another activewear line.

Sandiswa Tembani
Co-Founder & CEO
Leads operations, fundraising, and manufacturer relationships. Built SAL's investor pipeline, tech pack, NDA process, and financial roadmap before raising a dollar. Turns brand vision into scalable business. Focused on outcomes, not moments.
Operations · Capital · Execution
Yanga Salman
Co-Founder
Leads brand identity, creative direction, and community. Drives the go-to-market strategy and the cultural positioning that makes SAL mean something to the women it's built for. Believes clothing communicates identity before you speak.
Brand · Creative · Community

The founding drop is limited. The standard is not.

Be first.
Be SAL.

Join the founding cohort. Be part of what SAL becomes.

Founding drop · September 2026

Luxury is intentional.
Structure is discipline.
SAL