Luxury performance pieces designed to support how you live, move, and feel — beyond the gym.
Founded by
Most activewear is built for workouts.
SAL is built for real life.
We're creating intentional, elevated essentials for women who care about how they feel in what they wear — at the gym, at brunch, on a flight, or building something meaningful.
We believe durable brands are built on operational discipline — not seasonal hype. Every decision SAL makes is margin-first, retention-first, and longevity-first.
Our first product. Premium structured compression engineered for daily movement — refined matte fabrication, elevated silhouette architecture, designed for longevity and repeat wear.
We are intentionally limiting our first production run to protect product integrity and customer experience. Founding members are first — always.
SAL is a California-based company committed to building a long-term wellness lifestyle brand — not just another activewear line.
Be first.
Join SAL before we launch.
Founding drop · September 2026